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Media training

Maintaining a high profile in the media is a key way to expand the reach of our research and expertise, and communicate the breadth of our knowledge and presence to constituents as varied as the Arizona Board of Regents, peer schools, corporate partners and industry leaders, and parents of future students.

However, not all media opportunities are created equally. In this series of videos, the Marketing and Communications team covers why we engage with the media, how to craft your best message and deal effectively with journalists, a number of internal channels we also use to promote our work, and best practices for using and engaging on social media.

Email us at wpc.mediarelations@asu.edu if you need assistance with a media request or want more information.

Module 1: Why do we engage?

Module 2: The media landscape

Module 3: Effective messaging

Module 4: ASU channels

Module 5: Social media